The Gornergrat Railway is a gem in Zermatt’s winter crown. This cogwheel train whisks passengers up to panoramic views of the Matterhorn and its surrounding snowy peaks.

Sunnegga (2,288 m) is heaven for families. In summer, the Leisee lake offers a refreshing dip. In winter, skiers of all ages enjoy their first sensations of sliding on snow at Wolli’s park for beginners.

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There’s excitement in the air at the gondola station: this is the starting point for the 45-minute ride to the highest cable car station in Europe, at Matterhorn Glacier Paradise (3,883 m).

Discover the savoir-faire of Swiss watchmaking with Hublot watches. Thanks to the “Art of Fusion”, Hublot offers unique and daring timepieces.

Loro Piana opens its first Pop-up store in Zermatt, an exclusive destination that represents the quintessence of the Maison’s ideal of outdoor living during the winter season.

Fusalp’s motto is to design a unique sport-chic silhouette that celebrates the art of movement as well as French elegance on and off the slopes.

Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail. Discover the Rolex collection directly on site in Zermatt.

BOGNER stands for a unique look – on and off the slopes as well as in the city. The BOGNER brand fuses “Ready-to-wear” and “Active Sports”, while FIRE+ICE focuses on “Performance Wear” and “Functional Sportswear”.

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The Glacier Palace in Zermatt is an icy wonder beneath the Earth’s surface. Carved into the heart of the glacier, this palace boasts tunnels, chambers, and sculptures all made of ice.

The Zermatlantis or Matterhorn Museum offers an insight into the history and development of Zermatt. It presents the highlights and tragic events associated with the first ascent of the Matterhorn.

The Stellisee (2,537 m) is among the most famous of Zermatt’s lakes. The sight of the Matterhorn reflected on its mirror-like surface is breathtakingly beautiful, and is made for magnificent photographs.

Welcome to the natural world, in the middle of a world lovingly created from glistening snow crystals. The igloo village Zermatt on Rotenboden offers an incomparable experience at 2,727 m above sea level.